Building the Most Trusted Acquisition Platform in the American Lower Middle Market
Soar Capital was founded on a simple observation: tens of thousands of profitable, well-run American businesses will change hands over the next decade as Baby Boomer founders retire — the Silver Tsunami. Most of these businesses are too small for institutional PE, yet too valuable to simply close. They deserve a better path.
The Founding Thesis
The American lower middle market is deeply fragmented. In industries like HVAC, commercial cleaning, and managed IT services, thousands of owner-operators have built profitable businesses over decades — but face a generational transition with no clear successor.
We believe this represents a once-in-a-generation opportunity. By acquiring these businesses at reasonable entry multiples, applying proven operational playbooks, and building platform value through disciplined tuck-in M&A, we can create exceptional risk-adjusted returns while preserving the livelihoods and legacies that matter most.
Our edge is structural: deep SBA 7(a) expertise enables capital-efficient acquisitions. Our 100-Day Integration Playbook ensures rapid professionalization. And our long-term, stewardship-first approach makes us the buyer that founders trust.
Vision
To build the most trusted acquisition platform in the American lower middle market — known for operational excellence, disciplined growth, and genuine stewardship of founder legacies.
Mission
To acquire, professionalize, and grow essential-service businesses — creating enduring value for investors, preserving livelihoods for employees, and honoring the legacies of the founders who built them.
Core Values
Stewardship
We are custodians of founders' legacies and employees' livelihoods. Every decision is weighed against this responsibility.
Discipline
Conservative underwriting, rigorous criteria, and structured processes protect against downside risk.
Integrity
Transparency with sellers, investors, and employees. We say what we'll do, and we do what we say.
Operational Excellence
Systematized processes, measurable KPIs, and professional management create scalable, resilient businesses.
Long-Term Thinking
We optimize for enduring value — not quarterly returns. Patient capital, patient growth.
Our Team
Chukwuka John
CEO & Founder
Chukwuka John leads Soar Capital's acquisition strategy, capital formation, and portfolio operations. With a commitment to disciplined underwriting and genuine stewardship, he partners with founders to preserve their legacies while building enduring, professionally managed businesses.
Strategic Advisors
M&A Attorney
Legal Counsel
Experienced in LMM transaction structuring and SBA loan documentation.
CPA Advisor
Financial Due Diligence
Quality of earnings analysis, tax structuring, and financial modeling expertise.
SBA Lender
Capital Partner
Preferred SBA 7(a) lender with deep experience in acquisition financing.
Operating Advisor
Operational Support
Seasoned operator with experience scaling service businesses.